Samsung Electronics shares advanced 6.76 percent Tuesday after the company announced the formation of a new robotics division to strengthen its position in the sector.

The unit, named RX for Robotics eXperience, will consolidate the company’s existing robotics efforts and drive a medium- to long-term strategy spanning core technology research through to commercial deployment. Chief Executive TM Roh will directly supervise the division. The new entity plans to establish research operations in the United States, China and Japan.

Earlier this month, Samsung outlined plans to invest approximately 60 trillion won, equivalent to $40.7 billion, across South Korea’s Yeongnam region, including its Gumi complex. Of that total, 19 trillion won is earmarked for Gumi in collaboration with Samsung SDS to build physical artificial intelligence infrastructure and facilities for humanoid robot production.

In late 2024, Samsung increased its ownership in Rainbow Robotics, securing the position of largest shareholder.