Uphold has launched trading in more than 4,000 US stocks and exchange-traded funds, allowing eligible customers to fund equity purchases directly from supported cryptocurrencies within its platform.

The service enables one-step transitions from crypto to securities, converting assets to US dollars before execution through Uphold’s registered broker-dealer subsidiary. It supports fractional shares with minimum investments as low as $5, subject to approval.

Uphold Securities handles equity trades as a FINRA and SIPC member broker-dealer. Crypto assets remain separate and do not receive SIPC protection. The company plans to introduce extended weekday trading hours.

President of Uphold US Nancy Beaton stated that customers seek integrated access to all investments, including cryptocurrencies, in one application. The feature eliminates the need to transfer funds between separate crypto and brokerage platforms.

The launch aligns with broader moves by cryptocurrency companies into traditional securities markets. It differs from tokenized stock offerings by using conventional brokerage execution while maintaining a seamless user interface.

Uphold connects to multiple trading venues and operates in over 140 countries. The new service is available to eligible US customers and expands the platform’s multi-asset capabilities.